Remember this?
You're sitting in your office when the receptionist calls you on the land line to let you know your guests have arrived. You walk to reception and shake hands with a small army of software sales people trailing roller bags, having just flown in that morning from different corners of the country. You repair to a large conference room laden with donuts and coffee, booked for the next three hours for a software demo. The sales team cranks up some slides about the value proposition of their product.
"What does it do?" you ask.
"It's a flexible, integrated solution that enables collaboration and analytics for clinical trials."
"Yes, but what exactly does that mean?"
An hour later, still on slide 24 of 56, and you beg to look at the software. The sales engineer logs in and proceeds to display every menu item and drop-down list on the home page.
